Eine Geheimwaffe für Geotargeting
Eine Geheimwaffe für Geotargeting
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Programmatic advertising, on the other hand, is considered the “behind-the-scenes” expert. It’s the technology-driven process behind the ads that decides which display ads you Weiher, based on a whole host of factors such as:
With RTB, the Absatzwirtschaft departments can avoid spending marketing resources on purchases of Notizblock ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to Grenzmarke the number of times a Endbenutzer is exposed to the same ad.
When social ads are made by influencers, the process is identical. Programmatic influencer marketing platforms identify influencers, contact them on your behalf, and automate the campaign from there.
Hand-choosing publishers may show better results because a single publisher may provide more targeted reach than a group of disparate websites and channels.
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Simplifying media buying: RTB eliminates the need to contact individual publishers, so advertisers don’t need to engage rein long back-and-forth negotiations before purchasing digital ad space.
Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic.
Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.
Lautlos confused? No worries. Below, we’ll walk you through the basic elements of programmatic advertising and give you an example of how it works.
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After the winning ad is selected, it is displayed on the webpage of the visiting Endbenutzer. The complete process, from Endanwender visiting the webpage to the final display of ad usually takes less than 100 milliseconds.